Josh Gillick | Agilent FieldFox
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Agilent Technologies is the leader in Electronic Test & Measurement Equipment innovation for 75 years.

As part of an awareness campaign, Agilent wanted to reach technical equipment buyers. The FieldFox is a device lead the market for many years, and now it boasts more capabilities of 7 distinctly different device. It’s the all-in-one solution. So we created this bobblehead as a collectible and designed it to reflect the “super” nature of the device.

More than 5,000 bobble heads were distributed to a targeted list of test equipment buyers. As part of the campaign we created a short comic and featured the bobble in a highly circulated industry catalog.

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The FieldFox was one of a series of test equipment related bobble heads. In an effort to boost awareness, this silly video showing employees creating desk dioramas was circulated by email.