As part of an awareness campaign, Agilent wanted to reach technical equipment buyers. The FieldFox is a device lead the market for many years, and now it boasts more capabilities of 7 distinctly different device. It’s the all-in-one solution. So we created this bobblehead as a collectible and designed it to reflect the “super” nature of the device.
More than 5,000 bobble heads were distributed to a targeted list of test equipment buyers. As part of the campaign we created a short comic and featured the bobble in a highly circulated industry catalog.
The FieldFox was one of a series of test equipment related bobble heads. In an effort to boost awareness, this silly video showing employees creating desk dioramas was circulated by email.