As part of an awareness campaign, Agilent wanted to reach GSA technical equipment buyers. Their FieldFox has lead the market for many years, and now boasts the capabilities of 7 distinctly different device.
The all-in-one super solution.
So a special bobblehead was commissioned and designed to reflect the “super” nature of the device.
More than 5,000 bobble heads were distributed to a targeted list of test equipment buyers. As part of the campaign we created a short comic and featured the bobble in a highly circulated industry catalog.
The FieldFox is just was one of a series of equipment related bobble heads. In an effort to boost awareness, this video showing employees creating desk dioramas was circulated by email and buyers were encouraged to to create their own and share on social/